# ASO guides

Source: https://asorocket.app/guides

Practical guides to App Store and Google Play optimization: keywords, metadata, measurement and competitors.

## [What is App Store Optimization (ASO)?](https://asorocket.app/guides/what-is-app-store-optimization)

How App Store search works, which fields Apple indexes, and a simple loop for improving your rankings and downloads.

## [How to do App Store keyword research](https://asorocket.app/guides/app-store-keyword-research)

Collect ideas, score them for popularity and difficulty, and pick the keywords your app can actually win.

## [How to use the App Store keyword field](https://asorocket.app/guides/app-store-keyword-field)

Formatting, word choice and the common mistakes that waste the 100 hidden characters Apple gives you.

## [App Store title and subtitle: limits and how to write them](https://asorocket.app/guides/app-name-and-subtitle)

Thirty characters each. How to fit a brand, a keyword and a reason to download.

## [How to track App Store keyword rankings](https://asorocket.app/guides/track-app-store-keyword-rankings)

Why searching on your own iPhone misleads you, and how to track ranks daily, per country, against competitors.

## [How to check App Store search popularity](https://asorocket.app/guides/app-store-search-popularity)

Apple has no public search volume. Here is what you can use instead, and how reliable each source is.

## [How to analyze competitors on the App Store](https://asorocket.app/guides/aso-competitor-analysis)

Find the apps you really compete with, then compare keywords, metadata, ratings and reviews to find gaps.

## [How to localize App Store keywords for other countries](https://asorocket.app/guides/localize-app-store-keywords)

Other storefronts often have far less competition. How to choose countries, research keywords locally and measure the result.

## [App Store conversion rate: what it is and how to improve it](https://asorocket.app/guides/app-store-conversion-rate)

How conversion rate is measured in App Store Connect, what moves it, and how to tell if a change helped.

## [ASO checklist: what to check before you submit an App Store update](https://asorocket.app/guides/aso-checklist)

Twenty quick checks for your name, subtitle, keyword field and screenshots before you press Submit.

## [Google Play ASO vs App Store ASO: what’s different](https://asorocket.app/guides/google-play-aso-vs-app-store)

The same goals, different fields. What Google Play indexes, what the App Store indexes, and how to work on both without copying one listing into the other.

## [Google Play title, short description and description: limits and how to write them](https://asorocket.app/guides/google-play-title-and-descriptions)

Three fields, all of them read for search. Their limits, what Google’s policy forbids, and where your keywords belong.