# Create and schedule App Store in-app events

Source: https://asorocket.app/features/in-app-events

In-app events in asorocket create the event cards the App Store shows in search, on your product page and in editorial: challenges, premieres, live events and new seasons. Set the badge, schedule, territories, text and media for each language, then submit the event for review.

## What it does

### Every event at a glance

Drafts, events in review, live and past events in one list, each with its status and start date.

### The details App Review checks

Badge, purpose, priority, purchase requirement and the deep link that opens the event in your app.

### A schedule Apple accepts

Publish up to 14 days before the start and end up to 31 days after it, in your time zone, for the territories you list.

### Text per language

Name, short description and long description for each language, counted against Apple’s 30, 50 and 120 characters.

### Card and details media

Images and videos for the event card and the details page, from your asset library or dropped in.

### Submit when it’s ready

Save your changes, then submit the event for review. Delete an event that won’t run.

## Good to know

### Saved like the rest of the page

Event edits are drafts until you press Save, with the same check for changes made in App Store Connect meanwhile. See the [App Store page editor](https://asorocket.app/features/app-store-page-editor).

**Requires:** An App Store Connect API key with the Admin or App Manager role.

## Related guides

- [App Store conversion rate: what it is and how to improve it](https://asorocket.app/guides/app-store-conversion-rate)
- [ASO checklist: what to check before you submit an App Store update](https://asorocket.app/guides/aso-checklist)