# See where ads and organic search overlap

Source: https://asorocket.app/features/apple-ads-vs-organic

Connect Apple Ads and each app gets an Apple Ads tab: spend, taps, installs and cost per install for every keyword and search term, next to your organic rank for the same term. It shows where you may be paying for installs you’d get anyway, and where ads could help.

## What it does

### Ranks top 3 organically

Terms you pay for while already ranking in the top 3, where spend may be saving little. Ads also keep competitors out of the top slot, so test pausing before you stop.

### Ads only

Installs that come from ads while you rank outside the top 50: terms to target in your metadata.

### Not tracked

Paid terms you don’t track organically yet, with one click to start tracking them.

### Organic, no ads

The reverse: tracked keywords ranking 4–20 with high popularity and no ad spend, where ads could take the top slot.

### Keywords and search terms

The keywords you bid on, with their match types, and the search terms people actually typed, over 7, 30 or 90 days.

### Read-only

asorocket reads your campaign reports once a day. It never changes bids, budgets or campaigns.

**Requires:** An Apple Ads account with an API user (API Account Read Only is enough) and campaigns for your app.

## Related guides

- [How to check App Store search popularity](https://asorocket.app/guides/app-store-search-popularity)
- [How to track App Store keyword rankings](https://asorocket.app/guides/track-app-store-keyword-rankings)